Fortnum & Mason, Skate at Somerset House

Photoshop, After Effects, Pixelstick

A viral Christmas campaign using the 'Pixelstick', a light painter that adds and composites animation onto video. This project was created with The Blaine Brothers to promote Fortnum & Mason and the ice rink at Somerset House.

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The project involved designing and animating  a simple 2D character to skate through Fortnum & Masons and eventually ending up on the ice rink outside Somerset house.

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In collaboration with The Blaine Brothers the animated character was painted onto the streets of London using the pixelstick.

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Each one of pixelstick's 200 LEDs acts like a pixel on a screen, displaying your image one vertical line at a time as you walk. These vertical lines, when captured by a long exposure, combine to recreate your image in mid air, leaving pixelstick (and the person using it) invisible.

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