FORTNUM & MASON

 Skate at Somerset House 

Photoshop, After Effects, Pixelstick

The Brief

To produce a viral Christmas campaign for Fortnum & Mason and the Somerset House ice rink in collaboration with The Blaine Brothers, utilizing 'Pixelstick', light-painting technology to composite and project animation directly onto live-action video. The project required designing and animating a 2D character that travels through Fortnum & Mason before skating out onto the physical ice rink.
 

My Role 

 Lead 2D Animator and Digital Artist. Executed character design, asset development, and sequence animation using Photoshop, After Effects, and Pixelstick light-painting technology.
 

The Outcome

Delivered a visually striking, innovative hybrid campaign that successfully merged digital 2D character animation with live light-painting projections across the streets of London, maximizing seasonal engagement and brand visibility.