The Brief

To design a set of 3D scenes and brand characters for JMP Solicitors as part of a multi-channel advertising campaign spanning billboards and magazines. The project required translating their core theme—inspired by a Monopoly house—into a cohesive visual narrative that promoted their legal services.

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My Role 

As the Lead 3D Artist and Character Generalist, I was responsible for transforming the blue 'stick man' concept into a fully rigged 3D character capable of holding custom poses across multiple scenes. I handled the 3D modeling, scene design, and character execution using Maya and Photoshop, ensuring the architectural monopoly theme was mirrored consistently across all promotional imagery.

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The Outcome

Delivered a striking, professionally polished 3D advertising campaign featuring custom-rigged characters and brand-aligned environments that successfully elevated JMP Solicitors' print and billboard presence.

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To see another example of one of my 3D logo designs please take a look at Thornton Hall Country Park.