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In collaboration with Straker Films (Now Zinc Communicate) this educational campaign was aimed to help girls wise up to the link between HPV and cervical cancer and support the implementation of HPV Vaccination programme in UK secondary schools. The resources won gold in the Pharmaceutical Society Marketing Awards.

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The Brief

To develop a lighthearted 3D animated educational campaign that communicates sensitive health messages to a young audience without being explicitly graphic.

 

My Role

Acted as lead character designer and 3D animator, utilizing ZBrush for high-sculpted detail and Maya for rigging, texturing, lighting, and final character animation, alongside After Effects for VFX and live-action compositing.

 

Outcome

Delivered a cohesive, award-winning animated campaign that successfully achieved its educational goals and received industry recognition.

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Click on the links or go back to the 3D gallery to see the other characters created for this film: STI Guy, Herpes, & HPV